Persuasion Marketing It's the latest buzzword and many copywriters will claim that they’ve mastered the art of "Persuasion Marketing". Well, people claim all kinds of things. “Elvis is alive.” “The dog ate my homework.”  You get my drift. Here are poor attempts at persuasion Check out this article “25 Most Ridiculous ...

Your HTTP site is about to be labeled ‘not safe’ My HTTP site was about to get Google slapped. I found that out this morning. I nearly choked on my coffee. The article I was reading said that many websites were close to being dropped or severely hampered in Google search. Was it because of spammy links or a bunch of nonsense posted? Not at ...

Headline Copywriting Every writer has their own style. Some love the Oxford comma, some hate it. Some are sold on long copy, while others say 'just get to the point'. So for all you raconteurs out there; body copy, or headline, which comes first? When it comes to headline copywriting, some may think this is a silly question, right? I ...